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Senior sensitivity, self confidence and awareness programs


Simulating what it feels like to physically & mentally age with exercises such as stuffing cotton in ears and putting rubber bands around hands.


Aging Awareness and Sensitivity Training
Senior Marketing
Gay Senior Awareness and Gay Senior Sensitivity Training
Senior Self-Confidence

Aging Awareness & Sensitivity Training Programs

Seniors are Cool

Free video and senior sensitivity training teaching school children to dispel misconceptions about seniors. Based in Manitoba Canada.
Friends of the Elderly Transition Year

Irish students learn about Irish history through the lives of elderly "back in the day" and receive school credit. This senior sensitivity training not is only educational but increases awareness of seniors. Ireland.
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Value Education Program
on Age Care

Adding aging awareness and senior sensitivity training into Indian school curriculums. To encourage children to treat the elderly with respect and understanding.
Across India. Watch Video

Macklin Intergenerational Institute Xtreme Aging Program
The ultimate senior sensitivity training, simulating what it feels like to physically & mentally age by stuffing cotton in ears and putting rubber bands around hands. Across the USA.
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The Martha Stewart Center for Living Education Program
Senior sensitivity training in geriatric care for doctors at all levels from the very best at Cedars Sinai. New York, USA. Watch Video
Serving Elders of Color Initiative Program

Senior sensitivity training for organizations to appreciate cultural differences in program development geared towards the elderly. Based in
San Francisco,California, USA.

Walk in My Shoes
Senior Sensitivity Program

Senior sensitivity training for young people. Youth can understand the elderly better by sharing experiences and by learning through sensory exercises what it actually feels like to grow old. Illinois, USA
ZOOM Into Action
You Can Help Seniors Program

A television show that encourages kids to help the elderly in fund ways and at the same time receive senior sensitivity training. PBS stations across the USA.
Shades of Gray

Jewish leaders receive senior sensitivity training by learning how to engage the elderly and address their ever changing challenges.
Philadelphia and New York, USA.

Capturing Experience Program

Senior awareness and sensitivity training video for employers so that organizations can better understand and employ the talent, energy and expertise of seniors. Based in Pennsylvania, USA. Program training available to all.
Training for Housing

Senior sensitivity training for landlords in the United Kingdom on how to deal with elderly tenants and their specific needs and issues. England, United Kingdom. (UK)
Changing Age

Senior sensitivity training and awareness campaign to challenge the negative perceptions society has about older people in the United Kingdom.(UK)

Age Demands Action Campaign

Global senior awareness and sensitivity campaign by HelpAge International to fight against age discrimination and the perception that seniors are not important. International.
Africa, Caribbean, East Asia, Eastern Europe and Central Asia, Latin America, South Asia.
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ASA - Network On Multicultural Aging Education Program
American Society on Aging provides education and senior sensitivity training for professionals on diversity and multicultural aging to be used in the development of institutions and programs. Across USA.
ASA – Policy and Advocacy Education Program
American Society on Aging provides senior awareness and sensitivity training for professionals and others on advocating for the rights and well being of seniors.
Across USA.

Massachusetts Institute of Technology- MIT
AgeLab Program

A research lab of the Massachusetts Institute of Technology (MIT) with the purpose of inventing new ideas and technologies to allow an aging population to continue to "do things" throughout their lifespan.Based in Massachusetts. Watch Video
Stanford Geriatric Education Center Ethnogeriatric Program
Resource materials to educate health care professionals, researchers, and policy analysts on multicultural issues associated with aging and health. Based in Stanford, California, USA.
MIT Age Lab AGNES - Age Gain Now Empathy System" Program
AGNES is a suit designed by the Massachusetts Institute of Technology 's AgeLab to simulate what it feels like to age providing hands on senior awareness and sensitivity training. Watch Video

Learning to Give
Senior Sensitivity Training Program

Philanthropy training curriculum for youth to increase understanding and sensitivity of seniors and those with disabilities. Available for free online.
Get Old Campaign Program

A campaign and interactive support website for all ages to share their stories and thoughts on what it means to get old. A forum for rethinking what it means to age, challenging aging stigmas and how to get older and learn live better. Available free online.
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How to Conduct a
Senior Sensitivity Training Session Guide

A guide on how to conduct a senior sensitivity training for students, youth or others who work with seniors to increase awareness of some of the challenges seniors may face. Available free online.

Universal Gerontology and Alzheimer's Disease Awareness Program
A group of college, high school, and graduate school students that is increasing awareness of aging and the elderly. To encourage younger people to have more awareness, love, compassion, and respect for seniors and to understand issues that they deal with in particular Alzheimer's disease. Los Angeles, California. Watch Video
SECURE - Senior Sensitivity Training Program
Simulated aging trainings where participants can "feel" what it's like to age through sensory exercises such as modified eye glasses to simulate vision loss and putting rubber bands around hands to simulate arthritic symptoms. Available in Florida.
New Ventures Leadership Leaders of Color in Field of Aging
Trains and encourages leadership potential of professionals of color and their critical role in the field of aging.
Across USA.

Leadership Council of Aging Organizations

The Leadership Council of Aging Organizations is a group of approximately seventy organizations concerned with advocating for the well-being of older adults and is committed to representing their interests such as ageism and health care in the policy-making arena. Across the USA.
Association of Gerontology

The Australian Association of Gerontology connects professionals working in the aging related services industry and promotes awareness of aging related issues.Australia.
Grey Pride

Grey Pride is a campaign to raise awareness about the issues and challenges experienced by older people, such as ageism, stereotypes and other common misconceptions surrounding aging. United Kingdom.
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Global Action
on Aging
United Nations

Global Action on Aging researches critical worldwide aging related issues and publishes reports. Issues relating to older adults such as income support, health access, and human rights are covered so that the quality of life of older adults worldwide can be improved. International.
100 Days of
Happy Older People Campaign

A global social media campaign encouraging the younger generation to connect with the older generation. Younger generations are to ask an older person 'What makes you happy?' The answer and a picture or video is then posted online on Facebook or Twitter using the hashtag #happyolderpeople. The goal is to increase awareness of aging and the positive contributions of older adults to society.
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Economic Security Initiative

The Elder Economic Security Initiative is a national campaign that responds to the economic uncertainty and challenges facing seniors in America. The aim of the initiative is to make certain that low and moderate income seniors and seniors living in poverty can age in place with economic certainty and dignity. Across the USA. Watch Video

Wiser With Age

Tells the stories of inspirational older adults (60 years and over) with the aim of empowering older adults to pursue their dreams. Online.
Bin Ageism

A national campaign to tackle age-based prejudice and anti-ageism. The project includes an animated film put together by an intergenerational group of students, artists and animation experts from the British Film Institute and Magic Me. United Kingdom. Watch Video
To Live 10,000 Years

A project which aims to photograph 100 centenarians in each of the 50 United States with the end result representing over 10,000 years of living. The goal is to document older adults, their stories, and to foster intergenerational exchange.Across the USA. Watch Video

Beautiful Minds Campaign

A national photo essay exhibit showcasing older adults who are living mentally active lives without letting age be a barrier. The aim is to profile older adults who are living vibrant lives and to stress the importance of maintaining mentally active minds. Across the USA. Watch Video
To Live 10,000 Years

A campaign to photograph 100 centenarians in each of the 50 United States with the end result representing over 10,000 years of living.
Across the USA.
Assisted Living Federation of America Film Competition Ageism
An award competition for the best short film and public service announcement addressing ageism.
Across the USA.

The Alliance for
Aging Research

Alliance dedicated to aging research, improving the health of older adults and advocating for issues that affect seniors.
Washington, D.C. USA.
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McMaster’s Institute for Research on Aging

A research institute for advancing the science of aging. Ontario, Canada.
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Older Persons
Advocacy Network

Provides free advocacy, information and education on aged care services to older people with the goal of educating and empowering older adults on their rights with respect to aged care homes and aged care services. Australia.

Milken Institute
Center for the Future of Aging

A think tank which works to promote healthy and purposeful aging through education, publications, policy initiatives and research. Online with offices in Santa Monica, Washington, London, Singapore.
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Age is More Campaign

A campaign using research, commentary and storytelling to challenge ageism. Canada.
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Sheridan Centre for
Elder Research

A center concerned with conducting aging related research and applying it practically to improve the lives of older adults, their families and communities. Canada. Watch Video

International Conference on Geriatrics & Gerontology
The International Conference on Geriatrics & Gerontology brings together Geriatricians, Gerontologists, Doctors, Professors, Social workers, Palliative Care Specialists, Nurses, Health Care Administrators, Researchers and Students from around the world to discuss the latest research on aging related issues, achievements and advancements in the field of Geriatrics and Gerontology. International. Watch Video
Return of Million Smiles

A campaign initiative to encourage people to change the way they look at aging and taking care of aging parents in India. The goal is to increase awareness and sensitize people about the state of the vulnerable elderly so that seniors can live with the social security and emotional support necessary to live a dignified life. Across India.
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International Association of Gerontology and Geriatrics
The International Association of Gerontology and Geriatrics aims conducts gerontological research and training worldwide by working with international, inter-governmental and non-governmental organizations. International.


INNOVAGE is a project dedicated to developing and testing, surveying and cataloguing, social innovations that will have a solid impact on improving the quality of life and well-being of older people. United Kingdom.
Creative Aging

Annual creative aging festival bringing together older people and others across generations to celebrate, share stories and explore what aging means. Scotland. Watch Video
Passions Project

A photography project following older adults who are living out their passions and leading active, full lives. Online.
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Gilbrea Centre for Studies in Aging

The Gilbrea center researches aging related issues, conducts aging related research, suggests changes in aging policy and advocates for older adults. Canada. Watch Video
Grandparents Day

Annual day celebrating grandparents. To recognize the importance of grandparents in society and their valuable influence on future generations.
New South Wales NSW
Ask Gran Not Google

An inter-generational project that encourages kids to turn to older adults and engage in conversation before getting online for answers. The project allows the younger generation to benefit from the valuable wisdom and experience of seniors. New South WalesNSW
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Old’s Cool

Engaging older adults and youth in intergenerational activities.The program tackles ageism, improves communication between older adults and youth and increases understanding between the two generations.
Scotland. Watch Video
Intergenerational Quiz

Brings older people and younger people together to discuss everything from stereotypes of each group to interests and opinions. The program aims to connect different generations together, increase awareness of ageism, have fun and reduce social isolation. Scotland.
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American Federation for Aging Research

Supports healthy aging through biomedical research to help individuals live longer, healthier lives. USA. Watch Video

Age On Rage On

Campaign to raise awareness for long-term care services and support the caregiver workforce that supports California's aging population. The goal is to mobilize change, affect legislation and provide additional resources for older adults.
California, USA.
International Council on Active Aging

A network of organizations committed to the well-being of older adults challenging misconceptions about aging and empowering older adults.Vancouver, B.C. Canada. Watch Video
Council on Social Work Education Gero-Ed Center
Resources, information and training to help prepare social work students treat older adults. The aim of the program is to help clarify and strengthen the role of social work in elder care and to meet the social and emotional needs of older adults. Virginia, USA. Online.

Disrupt Aging Campaign

A campaign redefining what it means to age by sharing and posting stories about how people are staying active, relevant and vibrant as they age. The aim is to inspire positive aging and to challenge aging stereotypes. USA.
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Older Americans Month

An annual celebration during the month of May honoring older adults, the contributions they make to their communities and to recognize the importance they hold.
Across the USA.
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Senior Marketing

Elders in Action
Age Friendly Business Certification

Elders in Action helps businesses to assess their level of elder friendliness and helps them achieve a more pleasant experience for seniors and also gain more of the senior market by providing catered quality products and service. Portland, Oregon, USA.
Generations Award Senior Marketing

Increasing awareness of purchasing power of seniors by holding an International competition for excellence in marketing to the senior market.
Program available and open Internationally.
Mature Media

Senior marketing awards recognizing the best marketing, communications, educational materials and programs for older adults. Across the USA.

Senior Marketing

Zillner is a marketing and advertising company dedicated to the unique needs of businesses serving the senior consumer. Zillner provides targeted marketing to seniors, catering to their unique needs and wants. The aim is to increase awareness of seniors to those businesses serving seniors and provide a better understanding of the senior consumer and the senior market. Across the USA.
Elder Friendly Business Certification

Seniors go undercover to evaluate how sensitive to seniors and elder friendly a business is and then report back to the organization, which then decides whether to give the business their elder friendly seal of approval.
New York, USA. Watch Video
ASA - Education for Businesses on the Aging Population Program
American Society on Aging provides education and senior awareness and sensitivity training for businesses on the aging population's consumer habits, boomer lifestyles and marketing, along with legal issues and workplace and retirement issues.
Across USA.

Coming of Age
Senior Online Marketing

Marketing to baby boomers with the help of online senior marketing targeted techniques. To cater to the unique needs and wants of the boomer age group by using senior market research.
Based in Illinois, USA.
Society of Certified Senior Advisors
Senior Market Training

The Society of Certified Senior Advisors provides in-depth training and credentials to professionals so that they can effectively work with and interact with senior clients and the senior market. The sensitivity training helps those working with seniors and the senior market to better understand the aging process and their target market.
Across the USA.
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International Center for Long Term Care Innovation (InnovateLTC)
InnovateLTC provides aging technology research, testing and distribution for new, innovative aging related products and services for entrepreneurs, start ups and venture capitalists so that they can help older adults to live more independently.
Based in Kentucky, USA. Watch Video

Aging in America Conference

Aging related issues conference for professionals who work with older adults, businesses and others to learn about the growing aging aging related products and services. Across the USA.
Watch Video.
GenAge Marketing

Senior marketing company that assists businesses in catering their marketing strategy, message, product and/ or service to the senior/boomer market. Across the USA.

Modern Aging

An educational program to inspire entrepreneurs and innovators to create businesses that provide goods and services to serve the needs of aging populations around the world. Based in Singapore and Sweden.
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Zoomer Show

A yearly exhibition featuring the latest products, services and trends for the senior market. Senior providers and exhibitors catering to the senior market connect and exchange information on products and services. Canada.
Changing Age
for Business

Providing businesses in the United Kingdom with senior awareness and sensitivity training so that products and services are better able to reach the senior market.

Ageing Well
Challenge Prize

The Nesta Ageing Well Challenge Prize rewards innovative ideas and projects that help people age well with a cash prize and other start up resources that will help bring their innovations and ideas to life.United Kingdom.
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Aging2.0 connects, educates and supports startups and innovators so that they can improve the lives of older adults and long-term care. Aging 2.0 combines innovation, technology and aging to better serve the senior market. International. Watch Video
The Research
Institute for
Consumer Affairs

Researches and publishes free consumer reports on issues of concern to disabled and older adult consumers. The aim is provide practical information needed by disabled and older adult consumers along with better designed products and services which meets the needs of the market.
United Kingdom.

Innovators in Aging

The Revera Innovators in Aging Program partners with, and invest in innovative companies which aim to improve the lives of older adults. Canada.
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Technologies for
Aging Gracefully Lab

Designs aging related technology to provide products and services that help support older adults. The lab works to make tasks easier and experiences more pleasant for older adults, and to keep them independent for as long as possible. Canada.
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Age Well

A community of researchers, older adults, caregivers, and others working to find technology-based solutions to make difference in the quality of life of older adults. Canada. Watch Video

China International Senior Care Expo

Senior Care expo held in China to exhibit and encourage businesses and services catering to the senior care market including senior housing, health care, technology, and rehabilitation The goal is to help meet the demand of the increasing aging market in China.

Gay Senior Awareness, Gay Senior Diversity Training and Gay Senior Sensitivity Training Programs

SAGE Caregiver Sensitivity Training Program
SAGE - Services & Advocacy for Lesbian, Gay, Bi Sexual and Trans Gender Elders offers caregivers gay senior sensitivity training.
New York, NY USA.
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Transgender Aging Network Intensive Training Program
Trains health service providers and advocates for gay senior sensitivity training.
Milwaukee, WI, USA.
Gay & Lesbian Elder Outreach Education & Training Program
Health care providers and community members are provided with gay senior sensitivity training so that they can better relate to low-income elder LGBT and HIV/AIDS populations.
Hollywood, CA, USA.

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LGBT Aging
Cultural Competency Program

Free gay senior sensitivity training for organizations and agencies that work with LGBT seniors. New York, NY, USA. Watch Video
LGBT Sensitivity Training for Senior Housing & Retirement Communities
Gay senior sensitivity training to help older adult housing facilities and retirement communities build environments and programs welcoming for LGBT seniors. New York, NY, USA.
Caring and Aging
With Pride Project Program

Researching the aging and health needs of gay, lesbian, bisexual and transgender (LGBT) seniors and increasing awareness of gay senior issues. Seattle, Washington, USA.

American Society on Aging - Education on LGBT Aging Program
Education and gay senior sensitivity training for professionals and others on LGBT Aging issues by the American Society on Aging. Across the USA.
Project Visibility

LGBT gay senior sensitivity training for administrators and staff of nursing homes, assisted living residences, home care agencies, senior service providers, and friends and families of LGBT seniors.
In Colorado, USA.
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Advocates for and provides services such as gay senior sensitivity training for lesbian, gay, bi-sexual and transgender (LGBT) seniors.
Boston, U.S.A. Watch Video

Openhouse LGBT Sensitivity Training Program
A comprehensive gay senior sensitivity training to help health and other service providers to create welcoming, supportive and safe environments for Lesbian, gay, bisexual, and transgender (LGBT) seniors.
San Francisco, California, U.S.A.
Gay & Grey

The Gay & Grey Program enhances the lives of older gay, lesbian, bisexual and transgender (LGBT) community members through LGBT senior sensitivity trainings, education, advocacy for inclusive LGBT senior housing along with providing a safe space for LGBT seniors to gather and connect with community. Portland, Oregon, USA.
Lavender Seniors

An organization which provides social support services, sensitivity training and a caring community for Lesbian, Gay, Bi-Sexual and Transgender (LGBT) seniors. San Francisco and Bay Area, California, USA. Watch Video

Older Lesbians Organizing
for Change

A national network of older lesbians over age 60 fighting against ageism through, public awareness, education and public discourse. Across the USA. Watch Video
Opening Doors London

The largest organization providing information and support services to older Lesbian, Gay, Bisexual and Transgender (OLGBT) people in the UK. United Kingdom. Watch Video
Stonewall Charity Working with Older LGB People: A Guide for Care
A guide that offers practical advice to care organizations which provide support services to older lesbian, gay and bisexual (LGB) people.
United Kingdom.

Silver Rainbow Project

A training program for aging service staff members on how to interact with sensitivity when working with LGBT older adults.The goal is to ensure that aging services providers, facilities, staff and caregivers are trained with the appropriate skills when caring for LGBT seniors. Philadelphia, USA.
Diverse Elders Coalition

Advocates for elders across racial, ethnic, and cultural communities on aging-related policies and programs. To provide a voice for the the diverse challenges all elders face and to promote a federal agenda to improve the health, economic security, dignity, and well-being of older adults. Across the USA.
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Senior Self-Confidence Programs

Aging with Confidence

Seniors in Ireland are taught how to improve self confidence amidst changes associated with aging.Dublin, Ireland.
Speaking Up
for our Age

Assists senior citizens to create independent on line forums for self expression, self advocacy and improved self confidence. United Kingdom.
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Positive Aging

A curriculum training to teach seniors how to balance mind, body, and spirit so that they can increase their quality of life, self-confidence and be more powerful contributors to society. In Georgia USA.
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Ambassador for Seniors

Information and referral services to seniors explained in their language and culture for improved self confidence.Tri-City area Fremont, Newark, Union City, CA, USA.
Project Shine

Immigrant elderly learn English as a Second Language from college students in order to become American Citizens and to improve self confidence. Philadelphia, PA, USA.Watch Video.
Coalition of Limited English Speaking

The Coalition of Limited English Speaking Elderly is committed to assuring that older people who are not fluent in English such as immigrants, refugees and migrants have access to the same programs and services as do English-speaking seniors. The program also teaches an ESL curriculum in order to improve senior self-confidence.
Chicago, Illinois, USA.

Senior Information Line

Seniors in New York phone in to access the latest news and updates on safety, new laws and other issues of interest.
Live Caption

Live Caption is a voice recognition app which listens to spoken words and translates them to text instantly in real time. The app can provide instant translation of conversation to text for those who are deaf or have hearing loss. Online. Watch Video


"Ageism is one of the most pervasive prejudices across human society. Although ageism is less acknowledged than racism or sexism, it is a harmful prejudice that results in widespread mistreatment, ranging from stereotypic and degrading media images to physical and financial abuse, unequal treatment in the workforce, and denial of appropriate medical care and services."


See what the U.S. Equal Employment Opportunity Commission (EEOC) stance is on Age Discrimination.

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