CHANGING AGE CAMPAIGN PROGRAM
WHAT Research and awareness campaign to challenge the negative perceptions society has about older people.
WHYTo form attitudes toward aging by informed facts rather than outdated misconceptions.
The Changing Age Campaign Program brings together Newcastle University's achievements in age related research and is increasing aging awareness in the national and international community.
The Newcastle Charter for Changing Age is used as the main guideline for the program.
Newcastle University also holds an aging photography competition which can be viewed on their website.
WATCH VIDEO ON THE CHANGING AGE CAMPAIGN PROGRAM