ZILLNER - SENIOR MARKETING
Kansas City, Missouri. Consulting available across the USA.
"Identifying and describing YOUR ideal senior is a passion of ours. Who is your specific senior? We can tell you. It's more than just age and income. It's location, price point, lifestyle, personality, values and many other attributes."
"Seniors are wealthy, active, engaged and motivated to try new things. Through you will gain a better understanding of the senior consumer and the importance of positioning your products and services to meet the needs of this growing and powerful group."
Zillner Senior Marketing covers the senior market through: Senior Market Insights and Analytics, Client Services, Creative, Direct Marketing, Digital, and Media mediums.
Zillner aims to come up with innovative ideas designed specifically for a client's brand. They work to find the right type of client for the brand, product or service through analysis of demographic, psychographic and behavioral data.
The company publishes the ZillnerREVIEW which includes facts and figures along with information on the senior consumer. Businesses who are making an effort to become more aware of the senior market and what today's seniors are looking for can expect to increase sales from an increasing aging demographic. Businesses are able to become aware of any necessary changes to products and services that may be needed to better fit the boomer demographic and position themselves as more senior friendly.
Zillner Senior Marketing created a brand identity marketing plan for both Sagewood and Trillium Woods Senior Living.