ELDERS IN ACTION - AGE FRIENDLY BUSINESS CERTIFICATION
Portland, Oregon, USA.
"What if every time…. you walked into a store the signs were easy to read, the aisles were open, there was a chair available just when you needed it and a staff person was there to answer your questions? What if you walked into an office and someone greeted you right away, the materials they handed you were clear, and easy to read? When you sat down to enjoy a meal at a restaurant wouldn't it be great if you could actually read the menu without squinting through the light of a candle."
The Elders in Action - Age Friendly Business Certification Program helps businesses serve the senior market by using a nationally recognized standard of service.
Businesses are evaluated by senior volunteers and then given step by step helpful feedback by Elders in Actio" on how they can better serve the senior market. Volunteers look at the business and assess factors such as the layout of the store, the way staff members communicate with older adults, the font size of signs and reading material, available chairs etc.
The Elders in Action - Age Friendly Business Certification Program increases senior awareness of businesses that may have not put thought into how senior friendly they are.
A range of businesses can be certified senior friendly including retail stores, restaurants, pharmacies, healthcare organizations and service companies.
The senior market represents a powerful and growing consumer group. Senior friendly businesses that understand the specific wants and needs of senior shoppers are in a better position not only cater to seniors but are also placing themselves as top contenders in marketplace competing for senior market share.
Elders in Action receives help from hundreds of volunteers who advocate for senior issues and help businesses and communities better serve older adults.
SENIOR MARKET PROGRAMS:
American Society on Aging: Education for Businesses on the Aging Population Program- provides education and senior awareness and sensitivity training for businesses on the aging population's consumer habits, boomer lifestyles and marketing, along with legal issues and workplace and retirement issues.
Changing Age for Business Program - Providing businesses in the United Kingdom with senior awareness and sensitivity training so that products and services are better able to reach the senior market.
Generations Award Senior Marketing Program - Increasing awareness of purchasing power of seniors by holding an International competition for excellence in marketing to the senior market.
Program available and open Internationally.
Senior Friendly Communities
Senior Awareness and Sensitivity Training
WATCH VIDEO ON HOW THE ELDERS IN ACTION - AGE FRIENDLY BUSINESS CERTIFICATION HELPED CVS PHARMACY TO BE MORE SENIOR FRIENDLY