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CENTER FOR BETTER AGEING

WHATPrograms to support age friendly workplaces, homes and communities and combat ageism.
WHYTo promote an age-friendly movement and to ensure that older people are treated with fairness, dignity and respect, good health and experience financial security. To ensure that older adults can live longer, more independent lives.
WHERECenter for Better Ageing. London, England, U.K.


Program Description


“…with hundreds of thousands of people in their 50s and 60s who want to work shut out of the labour market… with employers facing labour shortages and productivity challenges, they cannot afford to lose or ignore this part of the workforce.”

“Nearly 8 million people in England are living in homes that are cold, need repair, or have serious hazards. For many, living in a dangerous home will be life-limiting and for some, it will even kill them.”

“A good home is one that is suitable for those who live in and visit it, both now and in the future. It must be safe, secure, easy to warm and cool, and be affordable. It must not damage the life chances of its inhabitants, either through its design, location or connectedness.”

“Accessible homes benefit everybody and disadvantage nobody some of their features are no steps at the entrance level floors and doors wider doorways and extra space for moving around more easily reachable sockets and switches and inbuilt features that allow common adaptations to be easily carried out. Right now there aren't enough of these homes for those who need them and the shortage is getting worse.”

-ageing-better.org.uk

The Center for Better Ageing works to create programs more inclusive of older people, and build communities that view aging in a positive and realistic way.

The centers' work focuses on keeping older adults actively engaged in the workforce, adapting and repairing homes to make them more accessible as people age, combatting ageism in communities and media, and promoting intergenerational communities.

The organization aims to promote improved quality of life for older adults and create a more fulfilling aging experience including improved health, well-being, and social inclusion.

Through the Good Recruitment for Older Workers Toolkit and the Age-friendly Employer Pledge, The Center for Better Aging is working with employers, recruiters and older people to create an age-friendly employment culture practices so that older adults can remain in good jobs for as long as they would like to contributing to the workplace.

The Good Recruitment for Older Workers Toolkit asks employers to recognize the negative role that age-related discrimination plays in recruitment processes and provides practical suggestions on how to become more age-inclusive. The Age-friendly Employer Pledge asks employers to commit to recognizing the importance and value of older workers and improve working conditions for older people are foster a multigenerational workforce.

Suggestions for employers include:

• Include age as a part of the organization’s Equality, Diversity & Inclusion strategy
• Collect and analyze age profiles of the current workforce and job applicants to evaluate if job ads are attracting a wide age range of candidates
Advertise without age bias by designing job ads and organizational branding to attract and include workers of all ages
Review recruitment tools and processes as they relate to older applicants
• Ensure staff are aware of how best to reduce bias and avoid discrimination in the interview process.

The Good Homes for All Campaign proposes action by calling on the UK government to deliver a national strategy to tackle poor quality housing and commit to decreasing the number of unsafe, non-decent homes for older adults to 50% over the next decade. The organization’s Good Home Inquiry outlines the problem of unsuitable and low-quality housing and presents solutions which allow for more accessible, adaptable and high standard housing. Housing challenges outlined include the climate crisis and fuel poverty, digital connectivity, adaptations, accessibility, repairs and maintenance, and enforcement.

The center’s anti-ageism campaign, Age Without Limits aims to change the way aging is viewed and supports people and organizations working to make society more age-inclusive advocating for more inclusive, age-friendly environments and communities. The Age Positive Image Library allows use of positive, realistic images of older adults with the aim of challenging negative and stereotypical depictions of older people.

The Center for Better Ageing lists aging related news, research, advocacy, program development and policy updates along with resources on how to create an age inclusive workplace and housing.
source: ageing-better.org.uk

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Find out more about The Center for Better Ageing



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