100 DAYS OF HAPPY OLDER PEOPLE CAMPAIGN
WHATA global social media campaign encouraging the younger generation to connect with the older generation. Younger generations are to ask an older person 'What makes you happy?' The answer and a picture or video is then posted online using the hashtag #happyolderpeople
WHYTo engage older adults in public, to celebrate aging, and promote intergenerational exchanges.
"The purpose of '100 Days of Happy Older People', a global social media campaign, is to redefine society's negative notions of older persons and to encourage intergenerational exchanges.
We are interested in what, in older persons' lives, makes them happy."
The Happy Older People Campaign is taking place during the 100 days before the United Nations (UN) celebration of the International Day of Older Persons. (IDOP)
Older people from all walks of life are represented. Each week the 100 Days of Happy Older People Campaign focuses on a particular group of the aging population such as:
- Older LGBT
- Older Women
- World We Want For Our Granddaughters
- World We Want For Our Grandsons
- Older Refugees
- Older Celebrities
- Older Athletes
- Older Indigenous People
- Older People of Urban Centers
- Wisdom Week
- What do older people want?
- Favorite Memories
Through social media ( Facebook and Twitter) and the hashtag #happyolderpeople everyone from the general public to celebrities are spreading the word about positive aging and highlighting the contributions of older adults to society.
There is a tremendous response to the positive aging campaign with several posts. Answers to what makes older people happy range from the simple 'taking my dog for a walk' to the inspirational accomplishments of older athletes.
Aging Awareness & Sensitivity Programs
Documentaries on Inspirational Seniors
WATCH VIDEO POSTED ON 100 DAYS OF HAPPY OLDER PEOPLE CAMPAIGN WEBSITE